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Indie music gets the thumbs up in Hong Kong

Local "poetic pop" duo, per se, will mark their tenth anniversary next month with a concert at Kowloon Bay International Trade and Exhibition Centre. Stephen Mok and Sandy Ip founded per se because they wanted to explore a new music style beyond the rock band they were playing in. Ip and Mok categorise their songs as “poetic pop” because they want their audience the reflect and feel after listening to their songs, “just like reading poetry.”.  Over the past decade, the music industry in Hong Kong has been dominated by major production companies such as Warner Music and Universal Music. Dear Jane, of Warner Music has had nine songs with over 10 million views in the past decade .  But more local indie groups that are not attached to any commercial record labels are showing up in festivals and award presentations.  Among them, per se which has won several local awards.  “Our production focuses on the difficulties people might face in life, including challenges, separation, and the end of life,” said Ip.  The group has gained popularity over the past few years. Last year their song, Candy Crushed was one of the top 10 songs in the Ultimate Song Chart Awards Presentation , a major Canto Pop award presentation in Hong Kong. Their latest album includes five songs on the theme of the apocalypse in which they invite fans to imagine how they would react to the end of the world. The fourth song, The Forgiven, is about how to let go of past regrets. “The message is to stay positive when dealing with bad happenings like an apocalypse,” said Mok.  Mok and Ip are the composers, and their songs are in Cantonese and English with themes such as society, family and personal growth.  “We get out inspiration from daily …