The young reporter and breaking news
Hong Kong Budget Unveils HK$ 1.09 billion to Boost Tourism, Reinventing the City's Brand Image
- 2024-02-29
- The Young Reporter
- By: Ben Rong LiEdited by: Kin Hou POON
- 2024-02-29
Financial Secretary Mr. Paul Chan released the budget proposal today. Photo source: Sing Tao Daily. Financial Secretary Paul Chan Mo-po said he would allocate an additional HK$1.09 billion to support the tourism industry, including monthly fireworks displays and drone performances on Victoria Harbour, revitalising the nightly harbour light show and promoting immersive and in-depth experiences such as "Citywalk." The plan aims to effectively use the city's waterfront resources and enhance local tourism activities to attract visitors and improve Hong Kong's economy while reshaping its brand image. The Tourism Board also intends to introduce dining, retail and entertainment facilities in suitable locations along the Victoria Harbour waterfront to provide convenience and enhance the visitor experience, Chan said. “We want to promote Hong Kong as a hospitable, people-focused city,” Chan said in the budget address. The government is also launching initiatives such as the Sai Kung Hoi Art Festival to "soft sell" Hong Kong. However, Tang Wing Tung, 20, a university student and hiking enthusiast, said, "As a hiking enthusiast, these projects already have some level of promotion within Hong Kong itself. I believe the government's so-called 'soft sell' approach will have little impact," she said. The budget highlights initiatives to promote arts, culture, and creative industries to boost tourism, including an East-meets-West Centre for International Cultural Exchange and introducing a blueprint for developing arts, culture, fashion and creative industries. Funding injections of around HK$1.4 billion and HK$2.9 billion will support film, arts and design projects, including the annual Hong Kong Fashion Design Week. Local vocational college VTC held a fashion show in West Kowloon in October 2023, though Christian Dior postponed its highly anticipated March fashion show on Feb 26. The government has also launched the Signature Performing Arts Programme Scheme to establish long-running, representative local performing arts programs. They aim …