The Young Reporter
Labubu powers Pop Mart’s revenue, but can it last?
- 2025-11-25
- Business
- The Young Reporter
- By: LAI Uen Ling、SIU Tsz HangEdited by: Robin Ewing
- 2025-11-25
Yoko Chan, 35, a clerk, wearing a Labubu T-shirt and a pink Labubu charm on her handbag, wandered around a Pop Mart shop in Sha Tin. It is her weekly ritual to go to the store to look for new items. Known for its high, pointed ears, mischievous grin, and serrated teeth, the small plush toy monster Labubu is one of the most popular products at Pop Mart, the leading Chinese toymaker with over 500 physical stores in over 30 countries and regions. Since falling in love with Labubu in 2024, Chan has spent several thousand Hong Kong dollars on Labubu products. Labubu charms are her all-time favourite, and she has nearly 100 of them at home. "Labubu has different looks. Sometimes they have clothes, or smaller in size, and even with festive decorations,” Chan said. Chan is one of millions whose enthusiasm for the plushie toy helped push Pop Mart’s revenue up 250% this year, according to company data. But a recent share price drop shows that interest may be declining, and experts say the company needs new strategies to sustain investor confidence. In the Asia-Pacific region, Pop Mart’s revenue rose by between 170% and 175% compared to the same period last year. Despite the strong revenue growth, Pop Mart’s share price had fallen by 18.5% as of Nov. 6, following the release of its revenue figures on Oct. 21. Designed by Hong Kong-based illustrator Kashing Lung, Pop Mart started selling Labubu in 2018 and it went viral in 2024 after K-pop star Lisa, who has 107 millions followers, showcased the bag charm on her social posts. Other pop singers, such as Rihanna and Dua Lipa, were also spotted with these fluffy creatures adorning their bags, which further sparked public curiosity about Labubu. Pop Mart achieved revenue of US$861 …
Super Typhoon Ragasa set the second-longest T10 signal in Hong Kong since 1999
- 2025-11-25
- The Young Reporter
- By: Yu Yan Pui、ALISHIBA MATLOOB、LAU Ka Yan、Ye Enyi、Wing Chi HO、MA Tsz Chiu OscarEdited by: WONG Hong Ni、ZHANG Yiping
- 2025-11-25
https://www.instagram.com/reel/DPBA7dpk5kD/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA== Super typhoon Regasa swept past Hong Kong on Sept 24, resulting in a T10 storm warning that lasted for 10 hours and 40 minutes, the second-longest in history. 90 injuries were reported by the Hospital Authority, and over 600 flights were cancelled in Hong Kong. As typhoon Ragasa moved west, our reporters filmed the typhoon from different locations around the city. #typhoonragasa #hongkongweather Reported by Jennifer Yu Yan-pui, Aloosh Alishiba-Matloob, Luna Lau Ka-yan, Darcy Ye Enyi, Gigi Ho Wing-chi, Oscar Ma Tsz-chiu Edited by Connie Wong Hong-ni, Zoey Zhang Yiping
